Original Poster

Anyway, above is the poster in question. I can see how someone who isn’t gun minded could be confused. I even did a double take until I reread the caption.
I remember several years back one gun company came out with a handgun in color especially for women. I did a quick search but couldn’t find it. I’m thinking it was Smith & Wesson’ s Lady Smith model. But it didn’t catch on.
Eleutheros explains it much better in his comment about the green hammer.

Labels: firearms
1 Comments:
Interesting marketing concept here, but I have to confess that it makes my stomach reel a bit. I'm not a raging feminist (though I do know plenty of them) and I suspect that the intended target audience for this ad might also be the anti-violence, tree-hugging, social justice types on whom the ad would be lost. Just a guess?
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